Innovation Simple is a web design firm headquartered in St. George Utah which is located in the Southwest corner of the state and specializes in Utah web design along with Utah SEO. They have recently moved their Utah web design website to now be placed under the main innovationsimple.com website which is the company’s main corporate website.

The new domain for their Utah web design website is http://utah.innovationsimple.com. On this website you will find many different things about web design and seo along with several articles about all aspects of internet marketing.

You will be able to see a video spokesperson on this Utah web design website that will give you an idea of several things you can do to make your website stand out more and be more efficient.

No Related Posts

In web usability there are several factors that go into making a website more user friendly and engaging. For example if you have a perfect looking actress as a video spokesperson on your website and your website has no real value or content behind the actress then you are defeating the purpose of keeping people on your site.

However on the flip side if you have the greatest content yet you do not portray it in an eye-catching way then you again are defeating the purpose. When it comes to web usability there is no magic, just hard work and common sense.

I have seen a ton of navigations on websites that are complicated and as I am going through them I am thinking did they leave their common sense at home or are they purposely trying to make this more difficult than it should be. The key to making a website usable is exactly what it sounds like, can someone actually use your website without needing some translation or codes.

This is where having a video spokesperson is so vital to a website. There are often many times when it is easier to say something than to just write it. I was on Taxact.com doing my taxes, I hate this time of year for just that reason, and out came a person who was talking me through the steps.

This is invaluable to web usability especially if you have a website where the information is naturally difficult to explain like taxes. So it is imperative to think about what type of information or product you have and try to dumb it down so that everyone no matter their intelligence can understand.

Again I say there is no “Magic”, just ideas to make a website easier to use for all types of people and intellects.

No Related Posts

These overlay messages do not appear on every page of www.searchengineland.com but they do appear on certain pages that they want to especially if the message is congruent to what the page is about. This is the technology that is continually advancing as before these type of messages were in the actual code of the website making the message box move as the user moved the page up and down.

The best way to have these type of messages on a website is to overlay the code so that the actual message is on top so when a user moves the page up and down the actual message stays in place. This way it is in a constant spot and does not look like it has a glitch as you move the page.

Those that do move with the page are the old way of showing messages through banners and using a video spokesperson. It is very annoying to a user when they move the page up and down and they see banners that follow them up and down. These type of banners and messages will decrease conversions on a website because they are annoying. Some will argue that these type of banners are more effective because they are constantly in the face of the user as they scroll down the page.

Do not do this on your website ever. If you want to have a banner or some type of message that you want your users to see even when they scroll down a page then you want to use overlay messages. These type of overlay messages can also be set up to deploy on the entrance of a page or on the exit of a page.

IUSHER web applications are all set up to be overlay messages so they will stay in the same place on the website wherever you want the message to be placed on the screen like the bottom right or left, in the center, or at the top right or left. Even more critical is all IUSHER overlay messages are hosted on an independent server so they do increase the load time and performance of a website that it is being deployed on.

Internet marketers will continue to use these overlay messages on their websites for a long time. Up until now it has been mostly internet marketers and webmasters who have used overlay messages and virtual spokespersons to generate leads and increase sales. IUSHER has now made all of these overlay messages that marketers have used available to the average internet business owner.

If you are an internet business owner I would only recommend using overlay messages to most effectively grab attention and make your offer look more professional.

No Related Posts

No matter what type of product or service a customer is looking to purchase the majority all ask the same questions over and over. Here are some of the most common questions:

• Will it do what is says it will do?
• Will it work for me?
• Will it be easy for me to use?
• What if it doesn’t work?
• Can I afford it?
• Do I really need it?
• Will this solve all of my problems?
• Is this the right product for me?
• What will others think if I buy it?

You are probably thinking to yourself “I have asked some of those questions before”. Of course you have because all of us are customers of some product or service.

If you noticed that all of these questions are related to where a person is evaluating the risk factors then you get an “A” for the day. Every time a person is looking to buy something the number one thing they are looking to accomplish is to solve a problem.

The next thing that goes through a customers mind are all of the questions that are related to if the product or service will accomplish just that. The questions and concerns are all fears. Every product or service has fears that are associated with the buying process.

In order for a business to be successful they must answer all of the questions that are associated with the buying process of their products and services. Can you answer all of the questions above and even more important do you effectively display and portray those answers to those buying questions.

The most important thing a business online can do is to Answer Their Customers Questions. So after you identify the concerns that potential customers would have with your product or service then you must squash them like a bug on a windshield. The longer that a customer has to roll these concerns over in their head the more likely that they will not make the purchase.

If you wish to increase online sales then you must take care of the concerns that people will have with you and your company.

No Related Posts

I remember when I was younger and my younger brother and I would fight as all brothers do and there would be times when he would say “Get to the Point”! When someone tells you to Get to the Point you know you have to make it quick and fast or they do not want to listen to anything you have to say even if it is good.

This has stayed with me my entire life. One of the other things I’m sure you have heard people say is “Spit it out Junior”. Everyone has probably heard that when they were younger. What is the moral of these two stories. People want it NOW!

How are people reacting to your website? If only you could get a glimpse into what your customers are thinking. Would they be saying “Get to the Point” or “Spit it out Junior”. Everyone at one point in time has been in a boring class or meeting and you can’t wait to get out of there as fast as possible. The same is true about your website. Is your website BORING?

In public speaking they always teach you that the most important thing to do is to grab attention. The most effective way to do this is to get right to the point about what you are going to talk about and why they should listen. In order to increase online sales every business must have a movie trailer. You may be a little confused as to what I am saying here but I will explain.

Movie trailers are perfect at grabbing attention and invoking a persons emotions. The entire goal of a movie trailer is to create a short memorable performance that is designed to compel a call to action. The whole goal is to give people a sneak peek at what is so great about this movie that they just have to watch it. I’m sure you have been in a movie theater and seen the trailers and heard the surrounding people gasp in awe on some movie trailers and say that they have got to watch that movie.

If a movie trailer is boring then no one will want to see the movie. The same goes for a website. Creating your brand or should I say your swagger is the utmost important thing that a company can do and should be on the top of the list. Your brand is your swagger. It is more than just a logo or a slogan. It is the message and the feel that you give off to customers.

GET TO THE POINT when you are portraying your message and do it like a movie trailer does. All of the elements in a movie trailer must be of high quality and compel people to action or no one will want to see the movie. A video spokesperson will help any business get to the point in a very fast way as you can come out onto the screen and grab your customers attention and compel them to action.

So remember that the only thing that people want from you, your business, or your website is that you “Get to the Point”!

No Related Posts

What does this mean? It means that you want to have something that others around the web will want to link to on their own without you having to ask them to or paying them to. They are completely doing it out of love, that is why these links are often known as “Links of Love”.

The search engines especially Google highly favor these types of backlinks that point to another website. So how does a website owner or webmaster go about trying to attract natural links of love. You have to offer something that is different, unique, appealing, satisfying, and the list goes on.

You simply have to offer something that people think will be cool and something primarily that they will want to tell their friend about. There are many things that webmasters have done over the years to try and attract these natural links of love.

Here are a few examples of what has been used and is still being used. They write very good quality informational articles that are normally at least 1000 words. Running contests and drawings that people can enter is also heavily used. Having polls that people can put in their own opinion.

Going social is probably the most often used where webmasters create a user generated platform which allows the internet users to voice their own opinions and publish content online. Having a review on your site is always a good thing to have because people like to hear what others have to say and also search for review sites. Review sites often show up on the top of a lot of search engine queries.

Having a directory of some sort will always attract natural links as people always like things that help them find things. That is why Google is such a powerhouse, because they help people everyday.

One of the newest things that webmasters have used within the last two years is by adding a video spokesperson to a website. This is where you make a website come alive by having a person walk out on the website and speak giving the website a voice and more importantly personalizing the website.

This is one of the most important things that a webmaster or a website owner can do is make their website stand out from the crowd and personalize their message. Visual and audio will always be a better way to teach a message to anyone as it forces them to use their senses which we are programmed with to learn things that are new.

Humans for the most part are visual learners and by placing a virtual spokesperson on your website you will increase the amount of natural “Links of Love” that you receive. Using different means to attract traffic and links will always be the main goal and focus of any internet business owner.

The bottom line in attracting natural links is to think out of the box and offer things that no one else offers. This is by far the best thing to have because then everyone will want to tell someone else that they found something that they themselves have never seen before as well.

To get your video spokesperson today on your website you can order here.

No Related Posts

As more businesses and people rely on their websites and online presence more the need to stand out is at an all time high. This need to be different and create a competitive edge will become more apparent as time moves on. Building a competitive edge in any business market is difficult, but when it comes to the online business market the task to be competitive can be a daunting task.

The business model is changing due to the advance of the internet which allows small companies and even individuals the ability to compete with huge corporate giants who have spent years, decades, or even over a century building their business and business model.

So having the internet available is a big thing for those who would otherwise never be known if it was not for the power of the internet. The most important thing a business can do is have a great website that is search engine friendly and easy to use for visitors.

This virtual world is now a way of life in America. People are used to seeing and hearing other people in traditional business but when it is in the online world this is not as normal as it will be. Having a virtual spokesperson or a video spokesperson appear on your website will help any business create a competitive edge as it is still in the new phase and has not been completely adopted to where everyone has one on their website.

If you are a company who needs to stand out online then you have to do what the other companies are not doing yet. This is a very basic principle. In order to increase online sales and generate more leads and money you have to set yourself up for adopting new technology.

IUSHER is on the cutting edge of providing custom web applications and products that increase the effectiveness of any website. In order to be competitive online you must make your website stand out in the crowd and using a virtual spokesperson is now not only a luxury, but a MUST HAVE.

It truly is a virtual spokesperson world!

No Related Posts

Since that is true then as a business owner it is imperative to help people in the searching process find you and your products or services. There are so many websites online that if a person was to do a search in a search engine they would see 10 listings out of millions.

When a person does go to a website the first thing that must happen is they must know where to go. It is like entering a big warehouse store or any store for the first time. The question is always asked “where to start?” The same is true for a person visiting a website, they have to have some help knowing where to start.

Web designers and marketers have come up with font sizes, text colors, tab navigation, and everything else to help people know where to go.

At IUSHER we felt it was imperative that people are use to finding things through search engines with search boxes. What an ingenius name. There are some websites that do not have a search box and that is a huge mistake. We created the entry usher with a search box to welcome a person to a website and act as a person welcoming you to a store.

As you visit the website you are greeted with a usher that has text and a search box, or audio or video with a search box to help a visitor find something. If the visitor is not looking for something and just wants to browse around then they can hit no thanks as easy as telling a person at a store no thanks.

If you are a website owner you have to have the function of search on your website so someone can find things in a fast and efficient manner. Remember that people are use to finding things really fast with the search engines and if they cannot do that on your site then they can easily look at some other website.

Using an entry usher with a search box will help your visitors find information and help you as a business owner increase online sales as you are helping the customer. The ushers are designed to offer more customer support and help the visitors who are coming to your website.

No Related Posts

There are several tools, tricks, tips, and software that have been created to make a website more effective and be able to increase the conversions percentage of those that visit the website with the ratio of those that buy your product or service.

The majority of the types of software that has been created are those that deploy when a visitor is trying to leave the website. There have been chat boxes and live chat boxes that people have used. People have used 800#’s to increase sales. Some have used logos to declare that their site is safe and secure. Some display all of the types of payment that they accept like credit cards, cash or check.

All of these are great things that must happen to increase sales and conversions. Making it available for your customers to purchase any of your products and services at all times of the day will increase conversions. Web designers are constantly learning the human behavior and how the human eye interacts with websites including colors and placement.

There are so many things that an internet business owner can do and must do to increase their bottom line the question that must be answered is where to start. This is the most often question that is asked of people who are looking to start anything in life.

There must be a plan. For example if you have a crappy looking website all of the software in the world on top of it still won’t make the site look like it is not crappy. So to increase your online presence, appeal, and sales you need a good looking website.

Next you must identify what you offer and its highlights of what problems it solves. Why should anyone buy anything from you if it does not solve a problem. So now you have a great website and identified what you solve and showcased the highlights.

Now is where you put in place the tricks of the trade that marketers use to increase online sales. Displaying that you are open for business 24/7 and that you have customer support. Displaying that your website is safe and secure. Then you have software or web applications that make your website more interactive by using audio and video so that your customers can see and hear what you are saying.

In the marketing world interactive media is crucial in conversing with consumers and asking for the sale or what is also known as a call to action. For example buy now, call our 1-800#, and email us today are all examples of asking for the sale and becoming more interactive because you are asking the consumer to interact with you in some form of action.

As you make your website more interactive and grab consumers attention by evoking their senses you will increase online sales and conversions.

No Related Posts

Google has said they are changing the way they provide results and it shows by some of the things that are coming out. Matt Cutts of Google was asked if search engine rankings were dead and he said “I would not say they are dead, they are just not as important”.

So this does raise the question of why are rankings not as important as they were. It is because that people can now customize the way they want their search results displayed.

This change in the search engines makes it even more important for website owners to make their websites user friendly and engaging so that users want to stay on them, bookmark them, and share them with their friends and even write excellent reviews and comments about your company.

This is where web analytics is going to become even more important in the future as they have been. All website owners must know what is actually happening with their website and understand the data. Google has a free service called Google Analytics that everyone who has a website should use.

Understanding where people are coming to your website from, how long they are staying, and how many pages they view is crucial information to know. This is why Google has created a service for website owners to use to collect this data.

IUSHER web applications are perfect for those business owners who are serious about wanting to make their website more effective at drawing in visitors attention and keeping them on the website. This software is vital to improving the analytics of any website by decreasing bounce rates and improving how a user moves around the site by knowing what to do and where to go.

Whether you use the video spokesperson to welcome a visitor to your website or an exit usher to keep a visitor on your website longer or a search box to help the visitor find information quickly so they do not get frustrated and leave are all designed to improve the analytics of the website.

As the data of a website gets better and better the rankings of the website will increase and the users visiting the website will enjoy a much more enjoyable experience. Search engine optimization will highly depend on the analytics of a website here in the new year as the search engines continually make changes.

No Related Posts