IUSHER » Senses

Using Video to Explain Your Products

admin — Wed, 25 Feb 2009 16:00:20 +0000

One of the common things that are going on right now online is the growing amount of videos that people are recording and putting on their websites. These short videos that people use are very effective and are very helpful to users as they can see you explain your products and services in great detail along with pictures or video.

Webmercials have also become very effective in where you can make a commercial that is about 30 seconds long and have it online just as you would have a commercial on T.V. Google Adwords has now made it possible for advertisers to make these webmercials to help increase customer attention and top of mind awareness of their products and services.

There are many individuals who create videos and then upload them to YouTube and then embed them on their websites. That is a start, the only problem with that is after your video is over it will then show other videos that are related and users can click on them which means that they will be leaving your website to go to YouTube.

That is not the ideal situation of spending all of your energy on getting them to your site and then offer to escort them out the back door so to speak. The best situation would be to record and encode your video and then upload it onto your website using FTP.

This will make it so the video that you record is on your website and will only show your video instead of showing other people’s videos after yours is finished. Plus this will make your website look more professional as most bloggers use YouTube to embed videos on their blogs.

When you are recording your video you will want to think about what is the main point of the video that you want to portray to the user and answer the what, who, why, where, and how questions that surround any product or service. Using video on your website will also increase the personalization of your website and users will trust you and/or your company as they can put a face and voice to your company.

You could also use a video spokesperson where you record yourself talking and then have yourself walking out onto your website so when people come to your website they will automatically see and hear you. This is invaluable to your users who are used to seeing a person’s face and listening to them. You want to make your website as personal as possible and interact with your users.

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Online Video Growing Stronger

admin — Mon, 15 Dec 2008 16:47:49 +0000

The internet is continually changing and evolving. The use of video over the internet has continued to increase over the last few years. The use of video on a website is a great link magnet in which the video draws more attention to visitors and internet surfers are bookmarking and linking to online videos at a rapid speed.

To personalize your website more the ability to use video is just the answer in how to do that. If you have your picture on your website it will allow your customers to have the opportunity to see who you are and what you are about.

Having video on your website will give you an even better opportunity to connect with your customers and have a reason for your customers to stay on your website longer. People love watching videos because it allows them to use their senses of sight and sound.

Using a video spokesperson on your website will allow a business owner the opportunity to grab their customers senses and provide a more effective means in relaying your message and what you have to offer.

IUSHER has several website greeters and virtual spokespersons available to be able to use the powerful medium in using video. Online video is getting stronger and stronger every day. In 2009 we will be able to see a lot more use of online video and people recording videos on several types of devices including mobile devices.

The CEO of Google, Eric Schmidt, said a few months ago that there is 13 hours of video uploaded to YouTube every second. The internet has allowed people to join in on conversations as well as share their opinions. Now the use of online video will make that opportunity even more powerful.

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Senses and Sensibility

admin — Tue, 11 Nov 2008 15:24:28 +0000

When you go about looking for an USHER, be aware of the senses that people use to learn your message. Invariably, people respond better, whether conscious or subconsciously to messages that employ various senses.

We get the same reaction nearly every time we show a demo for a video spokesperson USHER. When we compare the reactions that we get from entry USHERS in comparison to video ushers, the contrast is huge. Half the individuals that see the entry USHER say that they don’t like to be bothered, the other half think that it is a great way to become welcomed. The simple use of video (employing another human sense) makes all the difference in the world in users minds. Individuals will respond to interactive media inasmuch as it remains as interactive as possible.

At IUSHER, we are striving to create quality web products that truly put the interactivity in interactive media. As you demo or use our products and services, keep a look out for new research and new products that will keep coming as we strive to make your website your BEST marketing tool.

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