No Related Posts ]]> There are several Utah web design companies as Utah is one of the most technologically advanced states in the country. When it comes to internet, web design, seo and more Utah is a great place to be. There are many big internet companies that use Utah as either their main headquarters like Overstock.com or like Ebay who also uses Utah as a main place to have a main office.

Innovation Simple is a web design firm headquartered in St. George Utah which is located in the Southwest corner of the state and specializes in Utah web design along with Utah SEO. They have recently moved their Utah web design website to now be placed under the main innovationsimple.com website which is the company’s main corporate website.

The new domain for their Utah web design website is http://utah.innovationsimple.com. On this website you will find many different things about web design and seo along with several articles about all aspects of internet marketing.

You will be able to see a video spokesperson on this Utah web design website that will give you an idea of several things you can do to make your website stand out more and be more efficient.

No Related Posts ]]> One of the common things that are going on right now online is the growing amount of videos that people are recording and putting on their websites. These short videos that people use are very effective and are very helpful to users as they can see you explain your products and services in great detail along with pictures or video.

Webmercials have also become very effective in where you can make a commercial that is about 30 seconds long and have it online just as you would have a commercial on T.V. Google Adwords has now made it possible for advertisers to make these webmercials to help increase customer attention and top of mind awareness of their products and services.

There are many individuals who create videos and then upload them to YouTube and then embed them on their websites. That is a start, the only problem with that is after your video is over it will then show other videos that are related and users can click on them which means that they will be leaving your website to go to YouTube.

That is not the ideal situation of spending all of your energy on getting them to your site and then offer to escort them out the back door so to speak. The best situation would be to record and encode your video and then upload it onto your website using FTP.

This will make it so the video that you record is on your website and will only show your video instead of showing other people’s videos after yours is finished. Plus this will make your website look more professional as most bloggers use YouTube to embed videos on their blogs.

When you are recording your video you will want to think about what is the main point of the video that you want to portray to the user and answer the what, who, why, where, and how questions that surround any product or service. Using video on your website will also increase the personalization of your website and users will trust you and/or your company as they can put a face and voice to your company.

You could also use a video spokesperson where you record yourself talking and then have yourself walking out onto your website so when people come to your website they will automatically see and hear you. This is invaluable to your users who are used to seeing a person’s face and listening to them. You want to make your website as personal as possible and interact with your users.

No Related Posts ]]> It is very common for people to want the one Secret thing that will catapult their website or the one thing that will make people want to stay more. There is no such thing as the one magic trick that if you perform it well will make users want to fall in love with your site right from the start.

In web usability there are several factors that go into making a website more user friendly and engaging. For example if you have a perfect looking actress as a video spokesperson on your website and your website has no real value or content behind the actress then you are defeating the purpose of keeping people on your site.

However on the flip side if you have the greatest content yet you do not portray it in an eye-catching way then you again are defeating the purpose. When it comes to web usability there is no magic, just hard work and common sense.

I have seen a ton of navigations on websites that are complicated and as I am going through them I am thinking did they leave their common sense at home or are they purposely trying to make this more difficult than it should be. The key to making a website usable is exactly what it sounds like, can someone actually use your website without needing some translation or codes.

This is where having a video spokesperson is so vital to a website. There are often many times when it is easier to say something than to just write it. I was on Taxact.com doing my taxes, I hate this time of year for just that reason, and out came a person who was talking me through the steps.

This is invaluable to web usability especially if you have a website where the information is naturally difficult to explain like taxes. So it is imperative to think about what type of information or product you have and try to dumb it down so that everyone no matter their intelligence can understand.

Again I say there is no “Magic”, just ideas to make a website easier to use for all types of people and intellects.

No Related Posts ]]> IUSHER has redesigned a new layout for the homepage of the website. The new layout is designed to help visitors understand the different products that are available to use on a website.

This new layout does not have the demo box and the several boxes at the bottom. We have placed all of the products into 4 different categories to make it more easy to understand. The four categories that we have placed them into is:

• Video
• Audio
• Interactive
• Graphical

These categories will help to know the basics of what the different USHERS look like and their purpose. While all of the USHERS are designed to increase the way a website owner interacts with their customers and visitors there are different ways to accomplish this.

The video spokesperson usher is where you can have either an actor/actress or yourself come out onto the screen and talk to your customers.

The audio usher is where you can have either an actor/actress or yourself record an audio clip where your customers can hear you welcoming them or whatever you would like for them to hear.

The interactive usher is completely designed to allow for interaction between your website and the user. These ushers are perfect to generate leads and offer surveys or polls.

The graphical usher is where you can have some type of graphic design for example a picture, logo, or coupon.

All of the ushers can be mixed together and fully customized. For example you can have a video usher with an interactive form. A video usher with graphical usher. And the list goes on.

We hope you enjoy the new layout and understand the power of using an USHER on your website to help you generate leads and increase online sales.

No Related Posts ]]> Overlay Messages are becoming more popular on websites today as they are really effective at offering something to your users when they come to your website like promotions, sign-up for events, quick surveys, and more. Search Engine Land uses overlay messages to convey what they want to their customers on certain pages.

These overlay messages do not appear on every page of www.searchengineland.com but they do appear on certain pages that they want to especially if the message is congruent to what the page is about. This is the technology that is continually advancing as before these type of messages were in the actual code of the website making the message box move as the user moved the page up and down.

The best way to have these type of messages on a website is to overlay the code so that the actual message is on top so when a user moves the page up and down the actual message stays in place. This way it is in a constant spot and does not look like it has a glitch as you move the page.

Those that do move with the page are the old way of showing messages through banners and using a video spokesperson. It is very annoying to a user when they move the page up and down and they see banners that follow them up and down. These type of banners and messages will decrease conversions on a website because they are annoying. Some will argue that these type of banners are more effective because they are constantly in the face of the user as they scroll down the page.

Do not do this on your website ever. If you want to have a banner or some type of message that you want your users to see even when they scroll down a page then you want to use overlay messages. These type of overlay messages can also be set up to deploy on the entrance of a page or on the exit of a page.

IUSHER web applications are all set up to be overlay messages so they will stay in the same place on the website wherever you want the message to be placed on the screen like the bottom right or left, in the center, or at the top right or left. Even more critical is all IUSHER overlay messages are hosted on an independent server so they do increase the load time and performance of a website that it is being deployed on.

Internet marketers will continue to use these overlay messages on their websites for a long time. Up until now it has been mostly internet marketers and webmasters who have used overlay messages and virtual spokespersons to generate leads and increase sales. IUSHER has now made all of these overlay messages that marketers have used available to the average internet business owner.

If you are an internet business owner I would only recommend using overlay messages to most effectively grab attention and make your offer look more professional.

No Related Posts ]]> I have heard some business owners say things like my product is different, my service is unique, or anything related to that type of talk. Customers may think that they are smart and special, but the truth is they are all the same.

No matter what type of product or service a customer is looking to purchase the majority all ask the same questions over and over. Here are some of the most common questions:

• Will it do what is says it will do?
• Will it work for me?
• Will it be easy for me to use?
• What if it doesn’t work?
• Can I afford it?
• Do I really need it?
• Will this solve all of my problems?
• Is this the right product for me?
• What will others think if I buy it?

You are probably thinking to yourself “I have asked some of those questions before”. Of course you have because all of us are customers of some product or service.

If you noticed that all of these questions are related to where a person is evaluating the risk factors then you get an “A” for the day. Every time a person is looking to buy something the number one thing they are looking to accomplish is to solve a problem.

The next thing that goes through a customers mind are all of the questions that are related to if the product or service will accomplish just that. The questions and concerns are all fears. Every product or service has fears that are associated with the buying process.

In order for a business to be successful they must answer all of the questions that are associated with the buying process of their products and services. Can you answer all of the questions above and even more important do you effectively display and portray those answers to those buying questions.

The most important thing a business online can do is to Answer Their Customers Questions. So after you identify the concerns that potential customers would have with your product or service then you must squash them like a bug on a windshield. The longer that a customer has to roll these concerns over in their head the more likely that they will not make the purchase.

If you wish to increase online sales then you must take care of the concerns that people will have with you and your company.

No Related Posts ]]> Every company needs great branding and a movie trailer in order for people to remember them for more than half a second. If you do business on the internet then you have even a shorter amount of time than brick and mortar businesses do to get their point across. In the internet world a business has 8 seconds or less to make their case.

I remember when I was younger and my younger brother and I would fight as all brothers do and there would be times when he would say “Get to the Point”! When someone tells you to Get to the Point you know you have to make it quick and fast or they do not want to listen to anything you have to say even if it is good.

This has stayed with me my entire life. One of the other things I’m sure you have heard people say is “Spit it out Junior”. Everyone has probably heard that when they were younger. What is the moral of these two stories. People want it NOW!

How are people reacting to your website? If only you could get a glimpse into what your customers are thinking. Would they be saying “Get to the Point” or “Spit it out Junior”. Everyone at one point in time has been in a boring class or meeting and you can’t wait to get out of there as fast as possible. The same is true about your website. Is your website BORING?

In public speaking they always teach you that the most important thing to do is to grab attention. The most effective way to do this is to get right to the point about what you are going to talk about and why they should listen. In order to increase online sales every business must have a movie trailer. You may be a little confused as to what I am saying here but I will explain.

Movie trailers are perfect at grabbing attention and invoking a persons emotions. The entire goal of a movie trailer is to create a short memorable performance that is designed to compel a call to action. The whole goal is to give people a sneak peek at what is so great about this movie that they just have to watch it. I’m sure you have been in a movie theater and seen the trailers and heard the surrounding people gasp in awe on some movie trailers and say that they have got to watch that movie.

If a movie trailer is boring then no one will want to see the movie. The same goes for a website. Creating your brand or should I say your swagger is the utmost important thing that a company can do and should be on the top of the list. Your brand is your swagger. It is more than just a logo or a slogan. It is the message and the feel that you give off to customers.

GET TO THE POINT when you are portraying your message and do it like a movie trailer does. All of the elements in a movie trailer must be of high quality and compel people to action or no one will want to see the movie. A video spokesperson will help any business get to the point in a very fast way as you can come out onto the screen and grab your customers attention and compel them to action.

So remember that the only thing that people want from you, your business, or your website is that you “Get to the Point”!

No Related Posts ]]> When it comes to search engine optimization (seo) one of the most important things that a website owner or webmaster can focus on is attracting natural links from around the web.

What does this mean? It means that you want to have something that others around the web will want to link to on their own without you having to ask them to or paying them to. They are completely doing it out of love, that is why these links are often known as “Links of Love”.

The search engines especially Google highly favor these types of backlinks that point to another website. So how does a website owner or webmaster go about trying to attract natural links of love. You have to offer something that is different, unique, appealing, satisfying, and the list goes on.

You simply have to offer something that people think will be cool and something primarily that they will want to tell their friend about. There are many things that webmasters have done over the years to try and attract these natural links of love.

Here are a few examples of what has been used and is still being used. They write very good quality informational articles that are normally at least 1000 words. Running contests and drawings that people can enter is also heavily used. Having polls that people can put in their own opinion.

Going social is probably the most often used where webmasters create a user generated platform which allows the internet users to voice their own opinions and publish content online. Having a review on your site is always a good thing to have because people like to hear what others have to say and also search for review sites. Review sites often show up on the top of a lot of search engine queries.

Having a directory of some sort will always attract natural links as people always like things that help them find things. That is why Google is such a powerhouse, because they help people everyday.

One of the newest things that webmasters have used within the last two years is by adding a video spokesperson to a website. This is where you make a website come alive by having a person walk out on the website and speak giving the website a voice and more importantly personalizing the website.

This is one of the most important things that a webmaster or a website owner can do is make their website stand out from the crowd and personalize their message. Visual and audio will always be a better way to teach a message to anyone as it forces them to use their senses which we are programmed with to learn things that are new.

Humans for the most part are visual learners and by placing a virtual spokesperson on your website you will increase the amount of natural “Links of Love” that you receive. Using different means to attract traffic and links will always be the main goal and focus of any internet business owner.

The bottom line in attracting natural links is to think out of the box and offer things that no one else offers. This is by far the best thing to have because then everyone will want to tell someone else that they found something that they themselves have never seen before as well.

To get your video spokesperson today on your website you can order here.

No Related Posts ]]> IUSHER is a product of Innovation Simple, an interactive media and marketing company specializing in building custom search engine friendly websites, seo blogs, seo, internet marketing, advertising, and consulting. Innovation Simple has a new look and design which can be found at www.innovationsimple.com.

From this website both individuals and business owners will be able to view all of the services that are available and request a FREE Quote. No matter what type of internet marketing service or design service you are looking for you will be able to find it all in one place on this new website without having to go to all of our different websites.

We would like to see what you guys think about the new look, layout, and feel. We have tried to make it as easy as possible for people to find information quickly and effectively. Share your comments and thoughts about the new Innovation Simple website or give us a call at 888-55-WEBSITE.

No Related Posts ]]> IUSHER will soon have an affiliate program available to where businesses and individuals can make money selling video spokespersons, virtual spokespersons, and web applications to their clients and friends who own websites themselves.

This will allow for affiliates to get better commissions as they do not have to go through most affiliate networks like Commission Junction or Clickbank who take part of the commissions as well.

We want to make a great affiliate program that will entice individuals to want to grow and market these internet marketing products and web applications across the web. As of right now the numbers are not set up and we want to see what everyone thinks about what they would like to see in an affiliate program.

Feel free to give us your feedback and comments to let us know what you would like to see and if you are an experienced affiliate marketer yourself