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Jan 30 2009

Are You Answering Your Customers Questions

Post Category: Internet Marketing

I have heard some business owners say things like my product is different, my service is unique, or anything related to that type of talk. Customers may think that they are smart and special, but the truth is they are all the same.

No matter what type of product or service a customer is looking to purchase the majority all ask the same questions over and over. Here are some of the most common questions:

  • Will it do what is says it will do?
  • Will it work for me?
  • Will it be easy for me to use?
  • What if it doesn’t work?
  • Can I afford it?
  • Do I really need it?
  • Will this solve all of my problems?
  • Is this the right product for me?
  • What will others think if I buy it?

You are probably thinking to yourself “I have asked some of those questions before”. Of course you have because all of us are customers of some product or service.

If you noticed that all of these questions are related to where a person is evaluating the risk factors then you get an “A” for the day. Every time a person is looking to buy something the number one thing they are looking to accomplish is to solve a problem.

The next thing that goes through a customers mind are all of the questions that are related to if the product or service will accomplish just that. The questions and concerns are all fears. Every product or service has fears that are associated with the buying process.

In order for a business to be successful they must answer all of the questions that are associated with the buying process of their products and services. Can you answer all of the questions above and even more important do you effectively display and portray those answers to those buying questions.

The most important thing a business online can do is to Answer Their Customers Questions. So after you identify the concerns that potential customers would have with your product or service then you must squash them like a bug on a windshield. The longer that a customer has to roll these concerns over in their head the more likely that they will not make the purchase.

If you wish to increase online sales then you must take care of the concerns that people will have with you and your company.

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